Website Assessment & Recommendations

The Benefits of This Service

Your business website is the first impression that both customers and lenders get about your business. And, as they say, you only get one chance to make a first impression. You don’t want to lose site visitors because of errors or user experience difficulties, and you also don’t want to have lenders find the same issues. A malfunctioning website can cause you to lose any chance you have to get funding. Why? Lenders may see that your site does little to convert site visitors to paying customers. Your site may also nt be in legal compliance with some specific regulations.

If you don’t have a business website, or only have a simple static site, you also are not making a good initial impression. Many sites do little to keep a visitor coming back, or offer very little content, if at  all. Often, small business owners don’t have a great website because they cannot do it themselves and they can’t afford to pay someone to design and build it for them. Well, we can help you with that by providing the right recommendations, including where to get your site built, complete with ecommerce capabilities, for less than $200.

What We Will Do for You

If you do not have a business website, we will do the following:

  • Discuss your business’s goals and objectives, and map these to a digital strategy plan
  • Define what is needed for your website to achieve these objectives
  • Provide a framework regarding the types of pages and content your site would need
  • Outline some specific recommendations (see below for examples)
  • Provide you with affordable options on how to get your site built

Some of the options we have for you include getting a complete site built, including ecommerce capabilities for around $200. This site building service will also provide you with the following at no extra cost:

  • Lifetime web hosting
  • Full ecommerce capabilities
  • Write your content
  • Upload your images and videos
  • Provide site maintenance
  • Online booking system
  • Logo design
  • Contact form
  • Testimonials widget
  • Connect to your own domain, if you have already registered a domain name.

We will also discuss with you some alternative methods to get a site built very inexpensively, using a couple of other industry-standard platforms. If you choose to have your site built using the WordPress platform, we will give you access to dozens and dozens of themes, page builders, SEO tools, calendars, backup & restore tools, form builders, lead generators, testimonial widgets, plugins and tools worth a couple thousand dollars, absolutely free. 

If you already have a website, we will conduct an assessment of it and its current capabilities, and provide you with a summary of its strengths and weaknesses, along with recommendations on how to improve your site to help you achieve your business goals. We will also make sure that your site has the required privacy page and “terms and conditions” page that some lenders will want to see, especially with regard to how you are handling user and customer data, in accordance with some state’s privacy requirements.

Our website assessment service includes:

  • Identifying and fixing broken links and missing content
  • Create an XML site map that gets submitted to Google and Bing for improved SEO exposure
  • Conduct a site audit that looks for common SEO errors that can keep your site from being ranked in the Google search engine. You will get a report that lists any errors.
  • Provide a summary of any observations about where and why you may be losing visitors.
  • Provide a consumer insights report that will give you dozens of ideas for new content topics and possible new products or services based on in-depth searches about what your business does. We will help you identify new opportunities for growth based on queries and questions that your team would not likely come with on your own. Simply by creating a content article for any of these key consumer questions, your site will have a much greater chance of appearing in the top search results!

 Some of our recommendations can include:

  • Home Page – Overall Look and Feel of Your Site
  • Products Page
  • Services Page
  • Membership Site
  • Coupon Creating Tools
  • About / Contact Us Pages
  • Google Maps
  • Social Media Integration
  • Webinars
  • Lead Capture Forms
  • Email Address Capture Tool with Newsletter Capability
  • Contact Form
  • Required Legal Pages (Terms & Conditions, Privacy Policy)
  • Appointment Scheduler 
  • QR Code Generator
  • Ecommerce Package, Including Customizations, Sales Tax & Shipping Modules
  • Search Engine Optimization (Make sure that you get found online)
  • Google Analytics (free tool)
  • Show you how to include icons and links on your website to encourage site visitors to share individual webpages on their own social media sites (Facebook, Twitter, Instagram, LinkedIn)
Scroll to Top
Scroll to Top